Alterian Acquires Email Marketing Software Company Dynamics Direct

Tuesday, May 30 2006 at 18:02

Alterian, a leading global provider of database marketing and customer insight solutions, announced it has acquired Dynamics Direct, an email and online marketing technology innovator.

Based in Los Angeles, Dynamics Direct was recently ranked as one of the world's leading email marketing software providers by Jupiter Research (Email Marketing Buyer's Guide, 2005). Its rapidly growing partner and customer base includes clients such as Princess Cruises, Countrywide Financial Services, and Marsh Affinity Insurance and marketing services providers (MSPs) such as Euro RSCG Worldwide and Vertis.

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