MailChimp, an online email marketing service created and managed by The Rocket Science Group, recently analyzed over 40 million emails sent from their customers and compared the subject lines from campaigns with the highest and lowest open rates. They discovered that campaigns with subject lines considered “boring” got open rates from 60-87%, while campaigns with slick, hard-sell subject lines got open rates between 1%-14%.

“People get so much spam everyday, they’re trained to ignore any email that even hints of advertising,” said Ben Chestnut, partner at The Rocket Science Group. “If you want customers to actually open your email marketing, don’t go with the screaming used-car salesman approach in writing your subject lines.”

Find out more at http://www.prweb.com/releases/2006/5/prweb386048.htm.