A legal tussle has been avoided over Google's Gmail trademark. The internet giant has apparently bowed to pressure from a comparatively smaller British financial analysis firm, and from Wednesday is renaming its webmail as "Google Mail" in the U.K.

Since April of last year, Independent International Investment Research had put pressure on Google to stop using the trademark, echoing sentiments of a number of similar applications in the U.S. and Europe. Despite the breakthrough, IIIR's chief executive, Shane Smith, told Forbes that his company was still "a little bit bemused." "We don't really see why Google has dropped the trademark in the U.K. and not in other parts of the world where we have pending trademark applications," he said. "I think there is something else going on here that is yet to be explained."

Find out more about Google's web email client name change at http://www.forbes.com/2005/10/19/google-gmail-uk-cx_po_1019autofacescan06.html.