An email marketing specialist has warned marketers that they are misusing email as a marketing channel by producing campaigns that are 'amateurish'.

The assertion was made yesterday by Bill Nussey, the chief executive of US-based email marketing specialist Silverpop, at the Advanced Email Strategies conference in London.

"If you were shooting an advertisement for a blue-chip brand, you wouldn't film it yourself using a camcorder," Nussey said in his keynote speech. "Yet many marketers are doing the equivalent of that in their email campaigns."

Read more about Bill Nussey's warning related to email marketing campaigns at .