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Email Marketing Service - DoubleClick Sells Email Unit
Monday, February 20 2006 at 14:13
Alliance Data Systems acquired the email marketing service DoubleClick Email Solutions on Tuesday from the digital advertising agency DoubleClick for $90 million in a move that bolsters its marketing presence.
Alliance’s Epsilon business will integrate DoubleClick Email’s 220 full-time employees into its Epsilon Interactive (formerly known as Bigfoot Interactive) operating unit and brand.
The DoubleClick email business is one of the biggest email marketing service providers in the industry, with operations stretching across North America, Europe, and the Asia Pacific region. However, now might be a good time for the web advertising giant to sell the unit.
Find out more about the deal between DoubleClick and Alliance Data Systems concerning DoubleClick's email marketing service at http://www.redherring.com/Article.aspx?a=15717&hed=DoubleClick+Sells+Email+Unit.