Email Reaction, a leading UK provider of email marketing services and technology, will provide its hosted email management application to Help the Aged, a prominent charity fighting to free disadvantaged older people in the UK and overseas from poverty, isolation and neglect.

“Help the Aged email campaigns are about getting our message and our advice out there,” said Andy Wright, email marketing manager at Help the Aged. “There is a fundraising side to our work too, but we produce many information newsletters for people affected by the issues we campaign around. By sending donors an email magazine, we can save the costs we incur in printing and posting a paper magazine.”

Find out more at www.responsesource.com.