Email Marketing Software - EmailLabs and Coremetrics Partner to Provide Integrated Email Marketing Solutions and Web Analytics for Highly Targeted Email Campaigns

Monday, October 31 2005 at 15:24

EmailLabs (www.emaillabs.com), the leader in high-performance email marketing technology, and Coremetrics (www.coremetrics.com), the leading provider of hosted Web analytics and precision marketing solutions, today announced a partnership to integrate and jointly sell their applications. The partnership will allow clients to leverage a world-class joint solution to deliver highly targeted email marketing campaigns.

Under the strategic partnership, EmailLabs and Coremetrics join together to enable seamless data transfer between the two applications, thereby providing a holistic view of customer interactions. This enables marketers to deliver highly targeted email campaigns based upon customer browsing, abandonment, conversion and purchase RFM variables directly from their email marketing interface. EmailLabs' email campaign management solution will integrate with the Coremetrics LIVEmail solution to provide customers with an email management system that seamlessly links online profiles of visitor and customer activity. This provides customers with the direct marketing tools necessary to capitalize on customer behavior trends and product preferences.

Find out more about the email marketing software from EmailLabs and Coremetrics at http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20051005005253&newsLang=en.