Whether your business is on-line or off, you've probably done some e-mail marketing, be it a newsletter or e-mail blasts letting prospective, or existing, customers know about a new product, service or event. But e-mail marketing can be expensive and time consuming, and most small businesses don't have the budget or staff to dedicate to a professional-looking campaign.

Now, however, companies don't need to spend a lot to get a lot, if they have the latest version of FileMaker or can spare $15 a month to subscribe to Constant Contact, a leading Web-based e-mail marketing service.

Find out how to use email marketing software for successful marketing campaigns at http://www.ecommerce-guide.com/solutions/advertising/article.php/3558546.