Lone Star Comics, the Arlington, Texas-based leading online retailer of comics and related collectibles (www.mycomicshop.com), recently selected Bronto’s email marketing solution to manage and send the company's Preferred Customer email newsletter.

The Preferred Customer email newsletter is a key communication to mycomicshop.com customers, providing the latest news on weekly new arrivals (both new releases and collectible comics and graphic novels acquired) as well as event and industry news. The newsletter is an important sales catalyst, serving as a weekly call for collectors to place their orders as well as providing an important communications connection with the experts at the store. Lone Star Comics had been experiencing deliverability problems with another email marketing software service, and moved to Bronto for the assurance that this important communication will get through to customers.

Find out why Lone Star Comics chose Bronto's email newsletter software at http://www.emediawire.com/releases/2005/10/emw298204.htm.