Listrak announced today the introduction of Geographical Tracking for email marketers. Listrak Geo Tracking is the first geographic tracking application in the email marketing industry and one of many innovative features of the Listrak V 3.0 hosted email marketing application.

Listrak Geo Tracking tracks email campaign performance data by geographical area and plots opens, reads and clicks by country and state on a visual map. Email marketers can now track and target their marketing messages by geographical location allowing them to better connect their brand with the region and lifestyle of their intended audience. The application can also be used to append or confirm demographic data on existing email lists and to verify the accuracy of a purchased email list.

Learn more about the Listrak email tracking software at http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20051013005428&newsLang=en.